Global Senior Vice President Marketing – Logistics

Job Role:

Reporting to the Group Chief Commercial Officer, Logistics, the role is part of the emerging fit-for-purpose global Commercial organization, designed to deliver the main go-to-market strategy of targeting major Global and Regional Beneficial Cargo Owners in high priority Vertical Industry sectors.

The Global VP Marketing – Logistics is a new role within DP World and will lead the way in establishing a new Global Marketing Structure, based on building a Global Centre of Excellence for Marketing and a coordinated network of Marketing professionals across all regions. It is envisaged that Heads of Marketing will be appointed in all regions with functional reporting to the Global VP Marketing – Logistics and line reporting to Regional CEOs.

The purpose of the Global VP Marketing – Logistics is to develop and deploy professional Marketing capabilities to drive DP World business growth and the positioning of the brand with key customer stakeholders. The role is global in scope and, though based in the Logistics business pillar, spearheads the development of key customer relationships for the Group as a whole.

There is a pressing need to re-shape and re-equip the Marketing function to deliver greater consistency and significantly enhanced levels of performance. The new Global VP Marketing – Logistics will standardize definitions of the core roles and responsibilities of the Marketing function; and ensure that staffing and recruitment for Marketing positions around the world are based on common job specifications and competence standards.

Job Responsibility:
using world-class Logistics capabilities to spearhead the Group’s total offering of ‘end-to-end supply chain solutions for Cargo Owners’
Strategy. To develop and manage a Group-wide Global Marketing Strategy:
designed to deliver Group Strategic Business Objectives for growth and the Purpose-led re-positioning of the DP World global Masterbrand.
targeting key Global and Regional Beneficial Cargo Owners (BCOs) in high priority Vertical Industry Sectors (like Automotive, Health, Perishables and Technology).
Planning. To establish a ‘rolling’ Annual Global Marketing Plan, with a framework of Global and Regional Marketing Objectives and common application of key Marketing skill sets, specifically:
Customer Relationship Management (CRM): a world-class repository of customer data which uses common technology throughout the world and provides a ‘single customer view’.
Customer Value Propositions: simple frameworks, enabling the distillation of data into actionable insights and well-targeted, relevant and differentiated propositions and messaging strategies.
Marketing Activations programmes: which bring CVPs to life through Sales Presentation materials, Customer Events and relevant Social & Digital Media Channels
Implementation. To lead, oversee and direct effective Execution of the annual plan based on:
putting the needs of the Customer at the heart of the business for all functions (Product & Service Development; Sales; Communications; Innovation etc)
collaboration and sharing across all regions and businesses to deliver integrated CVPs tailored to the requirements of major Global and Regional Customers
exploiting the specialist resources of DP World Centres of Excellence in Brand & Communications and Digital Marketing and key external agency partners
Measurement. To create and report on a dashboard of key Customer Metrics, including:
monitoring and measuring the effectiveness and cost-efficiency of Marketing Activation programmes.
tracking Customer attitudes over time in the context of key Competitors
establishing a robust ROI approach to Marketing budgeting and expenditures
Tactical Responsiveness. To maintain the ability to respond to unforeseen changes, including:
short-term opportunities
issues or problems which were not anticipated at the planning stage.
‘Crisis Management”
Continuous Improvement. To build professional B2B Marketing capabilities progressively over time:
establishing and sharing best practices across regions and businesses
providing professional training, mentoring and counsel for all Marketing personnel
creating a culture of Marketing ‘innovation’, to test and validate new techniques, processes and technologies.
Compliance. To constantly adhere to and actively promote behaviours which reflect the DP World Brand Purpose while specifically:
maintaining the highest levels of Safety standards
complying with DP World Principles, Code of Conduct and Ethical policies
meeting all agreed standards for DP World Brand and Visual Identity

JOB CONTEXT:

The Logistics Commercial organization has been designed to lead the processes of customer acquisition and business-building with major Global and Regional Cargo Owners in high priority Vertical Industry sectors. Enhanced Marketing capabilities and resourcing are now critical to drive ‘customer-centricity’; to generate and convert high quality leads; to upsell and cross sell DP World services; and to build sustainable competitive advantage over time.
The establishment of a new Global Marketing Structure is a key step in Group Business Transformation. Major acquired companies (like Imperial and syncreon) have been rapidly integrated to create the Global Logistics division, working closely with the Ports & Terminals, Marine Services and Technology Businesses to deliver the Group Strategy of ‘end-to-end supply chain solutions from factory floor to customer door’.

QUALIFICATIONS, EXPERIENCE & SKILLS:
Experience of project management within complex situations and environments is essential, as is the capability to deliver against agreed objectives and targets.
A proven track record in the management of CRM systems; of customer segmentation and the development of customised CVPs; and the management of Marketing Activation programmes.
Commercial acumen and experience in the analysis and use of both quantitative and qualitative data and insights is essential.
Leadership qualities and strong inter-personal skills are needed. Accomplished communication and team working abilities are necessary, as are sensitivity to cross-cultural differences and a positive perspective on issues of diversity and inclusiveness.
The successful candidate will be well-educated to tertiary level. A high level of proficiency in both spoken and written English is essential.
Uncompromising standards of personal integrity and maturity of judgement must, of course, meet the requirements of all DP World personnel.
The paramount requirement is at least 10 years’ experience in a senior role in an international B2B marketing organization – with evidence of results delivery at global and regional levels.