Retail Marketing Manager

Role Overview:
The Marketing Manager plays a pivotal role in enhancing Watsons’ market presence in the Middle East by executing marketing and digital strategies. They are tasked with overseeing all marketing and digital initiatives to drive customer insights, strengthen acquisitions and retention efforts, optimize targeted campaigns, and implement cost-effective business initiatives.

Responsibilities:

Marketing & Digital Campaigns:

Develop and execute marketing and digital plans for campaigns, promotions, and branding events aligned with set KPI objectives and business needs.
Communicate key objectives and tasks to ensure successful campaign implementation.
Create a yearly campaigns calendar in sync with regional events while maintaining local relevance.
Budget Tracking:

Manage existing vendor relationships and explore potential partnerships.
Allocate funds from the annual marketing budget to scheduled campaigns based on sales seasonality, forecasts, and other variables.
Promotions and Campaigns:

Collaborate with 3rd parties to develop content and strategy for the annual Marketing Calendar.
Coordinate with key stakeholders such as Buyers, PR, Social Media, Website, and advertising to integrate all aspects of the marketing mix effectively.
Work with Buyers to plan markdowns and ad hoc promotions, identifying timing and products needing endorsement.
Ensure local communications align with the brand identity and regional marketing strategy.
Marketing Strategies:

Develop strategies to attract customers and create awareness for new store openings through incentives, sales drivers, in-store activities, and mall marketing.
Assist in executing CRM and loyalty strategies to enhance customer acquisition, retention, and satisfaction.
Research:

Provide marketing and consumer insights to ensure brand communications are locally relevant.
Rewritten:

Position Summary:
As the Marketing Manager for Watsons in the Middle East, you’ll spearhead marketing and digital strategies to bolster market penetration. Your role involves overseeing all marketing and digital endeavors, aiming to deepen customer insights, fortify acquisition and retention efforts, refine targeted campaigns, and drive strategic business initiatives efficiently.

Key Responsibilities:

Marketing & Digital Campaigns:

Devise and implement marketing and digital plans for campaigns, promotions, and branding events in alignment with predefined KPIs and business requirements.
Ensure clear communication of objectives and tasks to facilitate seamless campaign execution.
Develop a comprehensive yearly campaigns calendar, harmonizing with regional events while maintaining local relevance.
Budget Management:

Manage existing vendor relationships while actively seeking out new partnerships to expand resources.
Allocate funds from the annual marketing budget judiciously, considering sales trends, forecasts, and other pertinent factors.
Promotions and Collaborations:

Collaborate with third-party entities to strategize and create content for the annual Marketing Calendar.
Liaise with key stakeholders including Buyers, PR, Social Media, and advertising to ensure cohesive integration of all marketing components.
Work closely with Buyers to plan markdowns and ad hoc promotions, identifying optimal timing and products requiring endorsement.
Ensure local communications adhere to the brand identity and regional marketing directives.
Marketing Strategies:

Formulate innovative strategies for new store openings, utilizing customer incentives, sales tactics, in-store activations, and mall marketing to drive awareness and foot traffic.
Assist in the implementation of CRM and loyalty strategies to enhance customer engagement and satisfaction.
Market Research:

Provide valuable marketing and consumer insights to ensure locally relevant brand communications.
In summary, as the Marketing Manager at Watsons, you’ll be instrumental in elevating the brand’s presence in the Middle East through strategic marketing and digital initiatives, fostering customer engagement and driving business growth.

Qualifications and Attributes:

Education: Possession of a Bachelor’s degree in Marketing, Communications, Business Administration, or relevant commercial experience is required.

Experience: A minimum of 3 years of commercial marketing experience, including managerial roles, demonstrating a track record of successful implementation and maintenance of market developments. Preference is given to candidates with experience in Retail Marketing.

Skills:

Analytical Skills: Proficiency in analyzing data and drawing meaningful insights to inform marketing strategies and decisions.

Problem-Solving Skills: Ability to identify challenges and develop effective solutions to overcome obstacles in marketing initiatives.

Excellent Communication Skills: Strong verbal and written communication skills to convey ideas effectively to stakeholders and team members.

Creativity: Capacity to think outside the box and generate innovative ideas for marketing campaigns and promotions.

Commercial Awareness: A keen understanding of market trends, consumer behavior, and competitive landscape to drive business success.

Understanding of Key Performance Indicators (KPIs): Thorough comprehension of KPIs and their relevance in evaluating the effectiveness and success of marketing activities.

In summary, candidates for this role must possess a Bachelor’s degree in a relevant field, a minimum of 3 years of managerial marketing experience, preferably in retail, and a skill set encompassing analytical prowess, problem-solving abilities, effective communication, creativity, commercial awareness, and a solid understanding of KPIs.