Senior Digital & Social Manager Job in Dubai, United Arab Emirates

Senior Digital and Social Manager

Role Overview
The Senior Digital and Social Manager plays a key role within the group communications team, leading efforts to elevate the brand’s online presence and execute cutting-edge digital marketing strategies. This strategic leadership role is responsible for crafting and managing end-to-end digital campaigns, including social media, content creation, SEO, paid advertising, and performance analytics, to drive engagement and business growth.

In this role, you will lead a team of digital marketing professionals, collaborate with internal stakeholders, and manage external partnerships to deliver measurable results aligned with corporate goals. The ideal candidate is an innovative, data-driven marketer with deep expertise in digital platforms and a keen ability to adapt to evolving trends in the digital landscape.

Key Responsibilities

1. Digital Strategy Development

• Define and implement the group’s digital strategy for social media and the corporate website, ensuring alignment with business objectives.
• Establish KPIs to track success across channels and drive continuous improvement.
• Monitor and leverage emerging digital trends to create competitive advantages.

2. Social Media Management

• Oversee group-level social platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).
• Develop a robust content calendar aligned with business priorities and communication pillars.
• Manage community engagement, ensuring prompt responses and brand reputation protection.
• Collaborate with creative teams to produce impactful, platform-specific content.
• Planned and managed paid social campaigns, optimized budgets, and targeted for maximum ROI.

3. Website Management

• Lead the corporate website’s maintenance, updates, and optimization, ensuring an engaging user experience and performance.
• Drive traffic through SEO, SEM, and targeted digital campaigns.
• Oversee content updates, including news, insights, and leadership features, in collaboration with divisions.
• Utilize analytics to track performance and implement enhancements to improve visitor engagement and conversion.

4. Content and Campaign Execution

• Manage integrated digital campaigns across social media and the corporate website.
• Partner with internal and external teams to create high-quality multimedia content.
• Ensure consistency in brand tone, voice, and visual identity across all digital touchpoints.

5. Data and Analytics

• Foster a data-driven culture by utilizing analytics to measure channel and campaign performance.
• Provide leadership with regular reports and dashboards that demonstrate ROI and strategic alignment.
• Use insights to identify opportunities for improvement and inform future strategies.

6. Collaboration and Governance

• Align with divisions and business units to ensure digital content supports corporate and divisional goals.
• Work closely with PR, branding, and internal communications to amplify messaging.
• Develop governance policies for consistent social media and website management practices.
• Train and support regional teams to enhance their contributions to group digital platforms.

7. Innovation and Trends

• Stay informed about the latest social media, digital marketing, and web technologies developments.
• Introduce innovative ideas to keep the group’s digital presence engaging and competitive.

Deliverables

• Digital and marketing campaigns.
• Enhanced website user experience and functionality.
• High-quality, impactful content across digital platforms.

Key Stakeholders

Internal:

• Divisions
• IT/EIT/GTDP
• Senior Management
• HR/TA/Emiratisation

External:

• Social media and media agencies
• Website vendors
• Technology vendors

Performance Indicators

• Development of social strategies and playbooks.
• Growth in website traffic, user engagement, and conversion rates.
• Increased social media followers and engagement metrics.
• Conversion rates and lead generation from campaigns.

Skills and Expertise

Core Skills:

• Strategic digital marketing planning and execution.
• Website management, including technical and content expertise.
• Social media strategy and platform management.
• Paid advertising and SEO/SEM proficiency.
• Budget and project management.
• Campaign development and delivery.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 8 years of experience in digital marketing or social media management.
• Proven success in executing digital campaigns and managing SEO, paid ads, and social media initiatives.
• Strong leadership experience, including team and agency management.