Lead the Brand team and external agencies in governing Brand from strategic, design, conceptual and execution perspective.
Lead the development of sub-brands / rebranding for GCC BU’s.
Regional implementation of global brand campaign.
Development and implementation of digital and non-digital brand awareness campaigns for BUs.
ATL, BTL, TTL Advertising and promotions.
Drive brand content creation and marketing.
Devise experiences and activations for all business units (wayfinding, initiative-based activations, experiential branding).
Implement Global Brand Strategy, Values, and Narrative for external and internal communication and align with corporate strategy and values.
Ensure regional brand strategy alignment with global using Brand toolkits, Brand Guidelines, Design Assets
Educate and communicate Brand strategy, story, and values to internal employees.