Digital & Growth Marketing Manager

Job Role :
As Growth Marketing Manager, you will launch, manage, and analyze marketing programs that accelerate our growth. With strategic vision and tactical expertise, you will help us scale a full-suite, omnichannel marketing approach that focuses on providing value to our current and potential customers. You will target our highest-performing audiences and create a lifecycle marketing program that engages our most loyal customers.

Responsible for developing and implementing a comprehensive digital marketing strategy to create effective marketing campaigns and reach the target audience.

Job Responsibilities :

Develop and test new channels creating a channel-agnostic and diversified strategy to mitigate business risks and maximize efficient revenue
Collaborate with and complement the work of our full Marketing Team (Brand, PR, Ecommerce, Analytics, etc.) to ensure we’re achieving maximum results
Partner with analytics and finance teams to ensure Marketing budgets are accurately forecasted and driving a profitable return
Work closely with the executive team to ensure strategic alignment
Report and share Paid Media program updates to the greater Commerce organization, curating the depth of information based on the audience and raising the understanding of paid efforts across the company
Own the acquisition and retention marketing strategy, and manage a multi-million-dollar budget across SEM, Paid Social, Podcast, Direct Mail, Email, SMS and future growth channels
Primary responsibility is managing media budgets against P+L targets for CAC, LTV and returning customer rates
Own the Lifecycle Marketing roadmap and develop email and SMS marketing strategies to support onboarding, engagement, and retention, and upgrade/cross-promote programs
Work closely with the analytics team to build a world-class performance marketing engine across tracking, attribution, and optimization
Lead customer communication across email, text loyalty and referral programs
Understand and measure success of each channel and lead reporting efforts to track results on a daily, weekly, monthly and quarterly basis ensure we are allocating budget wisely
Lead all efforts on SMBU CVM strategy, personalization strategy and campaign optimization
Drive a focused strategy for high value / high potential customers, identifying opportunities and driving customized communication for engagement and revenue uplift.
Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points.

Lead the different sprint management sessions: e.g. ideation, prioritization, experimentation, content development, target development, campaign set up, automation…etc
Collaborate with Mall marketing managers in executing the 360 campaigns using all channels for special events, launches…etc.
Provide CVM campaign oversight and governance ensuring all streams are geared up and working well towards achieving the Shopping Mall CVM Objectives.
Act as a CVM Campaigns subject matter expert within Shopping Mall’s team and advise Shopping Mall marketing teams on how best to use CVM eco-system
Partner with Mall marketing managers to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for operations and supports design of CVM campaigns and life-cycle as needed.

Lead the CLTV framework adoption and drive the Customer Engagement efforts with key focus to increase the CLTV overtime
Define and optimize the Shopping Mall customers’ lifecycle interventions/use cases
Responsible for customer journey mapping as per the marketing use cases
Manage the CVM sprints / Campaigns / Lifecycle as per agreed ways of working

Digital Campaigns/Activations:
Develop creative briefs, identify key performance indicators, and set campaign goals.
Monitor campaigns and analyze data to make real-time adjustments to improve campaign performance.
Develop and execute digital campaigns/activations that align with the overall marketing strategy and goals of the company.

Performance and Analytics:
Use data analytics to optimize campaigns and improve overall performance.
Create reports on key performance indicators for stakeholders.
Monitor digital marketing campaigns and use data analytics to track performance and identify areas for improvement.

Campaign Optimization:
Use data analysis to identify areas for improvement and make adjustments as necessary.
Use A/B testing and other optimization techniques to improve campaign performance.
Continuously monitor and optimize digital campaigns to ensure maximum effectiveness and return on investment.

Social Media Ads (YouTube, Facebook, Instagram, etc.):

Monitor campaign performance and adjust as necessary to achieve campaign goals.
Use data analytics to optimize campaigns and improve performance.
Create and manage social media advertising campaigns across multiple platforms.

SEO/SEM/ASO:

Develop and implement SEO/SEM/ASO strategies to improve search engine rankings and drive traffic to the company’s website.
Monitor and optimize campaigns to achieve desired results.

Programmatic Ads:
Develop and execute programmatic advertising campaigns across multiple channels.
Use data analytics to optimize campaigns and improve performance.

Post Campaign Analysis:
Conduct post-campaign analysis to assess campaign effectiveness and identify areas for improvement.
Develop reports summarizing campaign results and provide recommendations for future campaigns.

Functional/Technical Competencies:
Excellent communication skills; listening, written and oral communication skills and comprehensive people management skills.
A naturally curious, self-starter who is willing to take measured risks
7+ years experience in acquisition, performance and life cycle or CRM marketing, with direct oversight of SEM, paid social, display, TV, email and funnel optimization
3+ years of experience building and leading a team
Experience managing a large budget with a track record of growing marketing investment on a measurable basis at scale
Experience owning the evaluation, implementation and testing of new channels
Exceptional critical thinking and problem-solving skills. Analyzing data combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
Willingness to be deep in the details while also being able to create and communicate higher level strategy
Success in managing agencies and other external partners to receive optimal value

Personal Characteristics and Required Background:
Education:
Bachelor’s degree in business administration or any relevant field

Minimum experience:
7 Years’ experience in a similar role.