E-Commerce Merchandiser

Product Planning & Development Responsibilities:

Market Evaluation:

Identify gaps in the E-commerce product offerings through market analysis and competition assessment. Propose product configurations to bridge identified gaps effectively.
Budgeting and Assortment Planning:

Develop E-commerce budgets and Open-To-Buy (OTB) plans. Create product assortment plans while closely monitoring market trends and competitor strategies to enhance the E-commerce proposition.
Category Management:

Create multiple categories of E-commerce products considering trading duration and seasonal trends. Monitor the performance of these categories against predefined plans.
Sales Analysis:

Analyze sales trends and product life cycles, utilizing data-driven insights to identify and prioritize growth opportunities.
Brand Development:

Establish a distinctive brand of “E-commerce exclusive” products with a dedicated consumer base. Collaborate closely with Buying teams to curate best-selling products that drive the core performance of the E-commerce portfolio.
Merchandising Analytics:

Prepare and maintain merchandise Management Information System (MIS) analytics, incorporating actual sales data, forecasts, inventory checks, and upcoming events to facilitate informed decision-making in department/category merchandise management.

Inventory Forecasting & Planning Responsibilities:

Optimal Inventory Management:

Maintain ideal inventory levels across categories within each Concept/Territory, balancing sales requirements with working capital constraints.
Preventing Stockouts:

Ensure avoidance of category stockouts by meticulously managing merchandise planning. Collaborate with Buying and relevant stakeholders to swiftly address any out-of-stock or stock shortage issues.
Forecasting and Planning:

Develop rolling 12-month forecast plans to maintain healthy stock levels for all price segments of the E-commerce (EC) portfolio year-round.
Stock Requirement Calculation:

Calculate stock needs based on forecasts and liaise with buyers to execute necessary purchases in a timely manner.
Replenishment Management:

Establish replenishment parameters and oversee replenishment processes across territories to maintain consistent inventory levels.
Aging Stock Management:

Monitor aging stock levels and collaborate with Buying and Planning teams to devise liquidation strategies when necessary. Take ownership of Markdown targets and ensure successful sell-through achievement.

Category Performance Management Responsibilities:

Product Performance Oversight:

Assume full accountability for product performance, encompassing visibility, availability, profitability, and revenue generation throughout the entire lifecycle.
Category P&L Management:

Manage category Profit & Loss (P&L) to monitor both top-line revenue and profitability targets aligned with E-commerce business objectives.
Cross-Channel Coordination:

Collaborate with internal and external stakeholders to ensure timely product launches and effective merchandising across all digital channels, including websites, apps, and various social and digital marketing platforms.
Target Forecasting and Performance Enhancement:

Forecast targets and actively drive performance in sales, margin, inventory optimization, and promotional activities to meet E-commerce business goals.
E-commerce Event Coordination:

Plan and execute E-commerce events-related activities to achieve category and overall E-commerce objectives.
Pricing and Promotions Strategy:

Lead pricing and promotional offer planning and execution, devising a comprehensive strategy and roadmap to maximize sell-through and profitability.
Analytics and Reporting:

Prepare and present pre-season and in-season analysis reports and Management Information System (MIS) for informed decision-making, ensuring a data-driven approach to category management.