Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally. With a dedicated, diverse and professional team of more than 106,500 employees from 158 nationalities, spanning 73 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future.
Communicate cycle of product development incremental improvements and new initiatives to align planning and execution with all essential business units across the organization.
Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, product performance, and customer satisfaction by also defining timelines and roadmap for product development releases and launch of new product.
Utilize data-driven approaches to assess and optimize marketing campaigns, product offerings, and customer journeys to achieve maximum impact and ROI and in leveraging scientific, data-driven approaches to support product development decisions
Identify and explore new market opportunities and emerging trends, providing recommendations for product enhancements and new product development.
Oversee the creation of persuasive marketing content, including sales collateral, product presentations, website content, and other promotional materials.
Create a go-to-market approach for Digital products and services; including definition of Customer Segments, Channel strategy and Customer Relationships. Provide recommendations on marketing mix to widen the market appeal and increase the competitiveness of offerings. Iterate and update
our understanding of customers’ needs and our go-to-market approach
Develop content that reflects the brand identity and can be used in corporate presentations, websites and company publications. Improve the brand value and attract new customers by demonstrating a clear understanding of their needs and our organization’s ability to serve them in the most effective way
Manage and mentor a team of marketing and product development professionals, fostering a culture of collaboration, innovation, and continuous learning.
Collaborate closely with product management teams to understand product features, benefits, and differentiation, translating them into compelling marketing messages.
Leverage digital channels to enhance brand visibility and engagement, and to drive product awareness and sales
Develop and execute comprehensive marketing strategies and plans to increase product demand and sales, aligned with the overall business objectives.
Conduct market research and analysis to identify customer needs, market trends, and competitive
landscape, and translate these insights into actionable strategies.
Lead the development and launch of new products, working closely with cross-functional teams, including product managers, engineers, designers, and sales teams.
Collaborate with internal stakeholders to ensure alignment between marketing and product
development activities, ensuring consistent messaging and seamless customer experiences.
