Senior VM Executive

Job Profile:

We are looking for a creative retail Visual Merchandiser to maximize market share and to provide an excellent in-store experience for our customers. The job holder requires to define, design and implement creative visual merchandising strategy for Beauty department (Cosmetics, Skincare, Hair Care and Perfumes), develop and implement effective Visual Merchandising standards, methods and compliance. The job holder will also be responsible for come up with, revise and present design ideas for displays, signages, floor plans and launches, in alignment to product, trend, target market and budget.

Job Responsibilities:
Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget
Maximize market share using visual merchandising skill and business awareness
Manage development of creative and innovative Visual Merchandising solutions for the Beauty business for the concept.

Visual Merchandising Plan and Design:

Plan and ensure development of New Season and Brand update store set ups

Conducts market research/audit/monitor competitors and understand the latest trends

Assess and recommend action and create guidelines for promotions and events, and execution across all stores within specified timelines.

Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.

Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores.

Supervise development of creative and innovative Visual Merchandising seasonal concept solutions

Manage construction and documentation of instore creatives and window guidelines, as required for the departments.

Manage, conceptualize and ensure implementation of the Brand Visual Strategy for Beauty department. Create appealing and eye-catching visual displays that lead the customer through the entire store.

Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, displays, creatives and point of sale materials etc

Plan and develop detailed guidelines and planograms for the department, followed by model store execution.

Conducting Workshops with the store teams

Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistency

Manage Critical path & calendar for VM function and manage stakeholders accordingly.

Collate and share guidelines feedback for territory VM teams regarding guidelines along with department VM specialists.

Keep a track of budget and expenses for all territories.

Collate Photo reports from all territories and review with department VM specialist.

Managing the events calendar, weekly bulletins and team projects trackers for the team.